Online Advertising Archive

Tinder or Grindr Marketing: Can Ad Campaigns work successfully on dating apps?

Dating apps are not only about swiping left and right. Some companies used them for marketing. Are these marketing campaigns successful? What is the risk of using the dating apps for marketing? In this article, we are going to examine the pro and con side of marketing on the dating apps. Tinder Marketing: Some Facts about Tinder We all know that Tinder is a dating …

Google AdWords Certification Exams: Is it necessary?

There are lots of debates regarding Google Adwords Exams. Some believes that it is good to take, but other believes that it wastes of time. Recently, Google refreshed the AdWords Search Advertising exam and updated the platform features and industry trends. What is new in the Search Advertising Exam? Here are some of the new topics: Search Advertising Trends Call-only ads Mobile Ads Remarketing Lists …