5 Social Media Marketing Practices that needs to be stopped from Tony Yeung, Toronto Social Media Marketing Specialist

5 Social Media Marketing Practices that needs to be stopped

I talked about some Social Media Marketing trending of 2017.

However,  social media marketers need to stop some practices that can annoy people.

In this article, I am going to outline 5 most annoying social media practices.

(1) Auto Direct Messages on Twitter

We know you are very polite and send a direct message to us. However, the chance for people to read the direct message (DM) on Twitter is very small. It is because there are too many auto DMs.

It is true that we can miss some read and genuine messages, but it becomes more difficult. Blame the automated, overly promoted spams and impersonal thank you messages. These messages do not have positive marketing effect for your brand. Instead, people may unfollow, mute, or even block you to contact them.

So what should you the marketers do instead? If you want to contact the person, you can go to their profile and look for their email contact, or send them a tweet.

(2) Adding LinkedIn contacts to your Email List

Seriously, this is annoying. I have received many spam emails about investment, gold mines, and even a sex toy discount offer. These emails are coming from my LinkedIn contacts while they have the opening “Thank you for connecting me on LinkedIn. This is a special offer for you!”

Some people think that using LinkedIn “contact” for email marketing is a way to generate more leads. However, it turns out it is a spamming practice. Adding people to an email list without permission is spamming them.

I live in Canada. The spam legislation is very strict, and I can report someone who spams me on LinkedIn. You will take a risk to get a penalty.

On the other hand, someone can upload their Linkedin contact email lists to Facebook Ads and create a Custom Audience. Facebook does not allow such practice. It is because the person has to give the permission to you for this purpose.

(3) Auto Comments on Instagram

5 Social Media Marketing Practices that needs to be stopped from Tony Yeung, Toronto Social Media Marketing Specialist
Can you say something more than “Cool Pic”?

Don’t use third party tools for posting comments on Instagram. You must have seen these comments before: “Love it!” “Cool!” and so on.

In fact, there are some blackhat Instagram apps with auto comments function. These apps are considered as spamming on Instagram, and it is against Instagram’s guidelines.

Even if you do not use any these apps, don’t post a robot-like comment. ” People may consider you as a bot when you only comment “Great pic!” “nice”  So if you acting like a bot, please stop. Write something more personal in the comments.

(4) Adding People to Groups on Facebook without permission

This happened to me few times. It is a very bad social media practice. If you want your friend to join your group, please invite them or ask them politely. Adding people to your new group without permission is quite rude.

(5) Tag Tag Tag.. RECKLESSLY

5 Social Media Marketing Practices that needs to be stopped from Tony Yeung, Toronto Social Media Marketing Specialist
Tag tag tag… that can be very annoying

Tagging function on social media platforms are very powerful and useful, but it can be very annoying. I have received people tagging on Instagram for promoting their new projects, new products, or special offers.

Most of the time I ignore these tags and I consider most of them are spams. I unfollowed and blocked some people who consistently tagged me.

If you want to use tagging function for marketing, you have to use it wisely. For example, tag someone in a relevant post and the person would be most likely interested in (do some research). Do not tag someone into political posts. That is a big no-no.

Here is the infographic to summarise my post from Socially Sorted:

5 Social Media Marketing Practices that needs to be stopped from Tony Yeung, Toronto Social Media Marketing Specialist

So do you have any experience with annoying social media practices?

5 Ways to Spot Fake Instagram Followers

One of the biggest issues to do marketing on Instagram is the fake followers. Social media has created an expectation in which having a large amount of followers is famous or popular. Some marketers got trapped by this idea. After all, if they spend $50 to post a picture or a video on those account with 25,000 followers in specific niche, it sounds very good way to market. However, it may turn out all those followers are fake.

In fact, it is quite common to see fraudulent and spammy accounts on Instagram.

So why would people create fake accounts on Instagram? The reason is quite simple: having a high number of followers can create the idea that the brand is more relevant than they actually are. The money would be wasted if the marketers pay for these accounts for sponsor posts.

Ways to Spots on Fake Instagram Accounts

So how can the marketers spot on these accounts?

5 Ways to Spot Fake Instagram Followers by Tony Yeung, Toronto Social Media Marketing Specialist
Maybe pizza itself can have great engagement yet it cannot be fake!
  • Low Engagement

An account with high amount of followers but low engagement is one of the keys to show that the account has fake followers. If you see an account with 25,000 followers but only 3 likes per post, that account will be highly fake and should not be invested in.

As I own my Instagram account with 200,000 followers, I create a “question” post, such as a post with a question “where are you from?” to monitor the engagement with my followers sometimes. It turns of the post has over 300 comments with different kind of people around the world. On the one hand, I can some people that I have a large number of real followers on my Instagram accounts; on the other hand, I can monitor my account to check if any auto bots follow my Instagram account.

  • Nine or fewer photos on page

This one is tricky. I am not saying all accounts with nine or fewer photos on page are fake. Some people have just created their Instagram account and posted fewer pictures.

However, if the Instagram accounts with many followers yet it has less than nine photos on its page, then the marketers should better to skip it.

  • Sudden spike in followers

If the marketers see an Instagram account that has a sudden leap in the followers on its page, it is pretty odd. And, the growth, clearly, is not organic because the followers are phony.

  • The ratio: followers to following

Spam-bot accounts typically have a high ratio of people they follow to people following them. It is reasonable to have 1:1 follower to following ratio but fake accounts do not have such ratio.

  • Check individual followers

The marketers can check if the account has real followers with the following check: private accounts, different language, spammy username, such as lots of numbers in one username, and spammy comments.

5 Ways to Spot Fake Instagram Followers by Tony Yeung, Toronto Social Media Marketing Specialist
Well… you may not need to check most celebrity Instagram accounts…